Why £1 From Every Bottle of BYE STYE Goes to the Welsh Ambulance Service

One pound for every bottle of BYE STYE. Not per order — per bottle. Since the day we started The BYE Co., we’ve quietly been donating £1 from every bottle of BYE STYE to the Welsh Ambulance Service Charity Trust. No big launch campaigns, no banners on our checkout — just a promise we made early on, and one we plan to keep.

This is the story of why that pledge exists, why it matters to us, and why it might matter to you too.

Meet Sanaan — the Welsh optometrist behind The BYE Co.

Hi, I’m Sanaan — also known online as Man Like Sanaan — and I’m the founder of The BYE Co. By day, I’m a Welsh optometrist working in clinics across Wales. By night (and most weekends), I’m building a brand of gentle, science-backed eye care products designed for sensitive eyes and delicate skin.

Our entire range is rooted in clinical experience. Every formula in our essentials collection — from BYE STYE Hypochlorous Facial Mist to BYE DRY EYE preservative-free drops and BYE BLEPH biodegradable wipes — was designed to solve the same problems we see patients struggling with every day in practice.

But this article isn’t about the products. It’s about why £1 from every BYE STYE bottle leaves our shop and goes somewhere far more important than our bank account.

Why the Welsh Ambulance Service?

A few years ago, I met a lovely patient in clinic who happened to volunteer for the Welsh Ambulance Service. We got chatting between tests, and what they shared stuck with me long after the appointment ended.

The numbers behind the service

The Welsh Ambulance Service supports roughly 3 million people across Wales with around 3,500 employees and 700 volunteers. To put that into perspective:

• They handle approximately 2,400 calls every single day.
• That’s roughly 100 calls every hour, around the clock.
• Demand consistently outpaces what any team of that size can comfortably absorb.

When you sit with those figures for a moment, it’s hard not to feel a quiet sense of awe — and gratitude — for the people behind the radios, the steering wheels, the stretchers, and the kettles in the volunteer break rooms. They’re holding up an enormous part of Welsh life, often without anyone noticing until the day you really, really need them.

A personal connection

For me, this isn’t an abstract cause. My grandparent relies on the Welsh Ambulance Service for transport from home to hospital for dialysis. Every journey they make — every careful lift in and out of the vehicle, every kind word on the way to a long, tiring appointment — adds up to something that money can’t really price.

As someone with a grandparent who relies on the Welsh Ambulance Service for transport to hospital for dialysis, I can say their work is truly priceless. — Sanaan, Founder of The BYE Co.

So when we sat down to define our brand values, this wasn’t a marketing decision. It was personal. We chose the Welsh Ambulance Service Charity Trust because their work directly touches our family — and because they support communities across Wales, where The BYE Co. is proudly designed.

Why “per bottle” — not “per order”

It would have been easier to write “£1 from every order”. That’s what a lot of brands do, because the maths is simpler and the contribution is smaller. We chose to do it differently:

• £1 from every single bottle of BYE STYE you purchase.
• Choose our BYE STYE Dual Action 2-bottle bundle and that’s £2 donated.
• Pick up our BYE STYE Triple Action 3-bottle bundle and that’s £3 donated.
• And when an independent practice orders a wholesale box of 12 bottles, that’s £12 going straight to the Welsh Ambulance Service Charity Trust from a single trade order.

It scales with the support you give us — which feels right. The more our community grows, the more we can hand back.

What BYE STYE is — and why it’s the bottle that gives back

If you’re new to us, BYE STYE is our hero product: a 100ml hypochlorous facial mist designed for delicate eyes, lids and skin. It’s formulated with pure electrolysed hypochlorous acid — a gentle, naturally occurring antimicrobial — and it’s:

• Alcohol-free, fragrance-free and pH-balanced
• Free from preservatives and parabens
• Dermatologist- and ophthalmologist-tested for sensitive skin
• Safe for daily use around eyes, lids and face

Many of our customers reach for BYE STYE if they’re prone to styes, eyelid irritation, or buildup from heavy beauty routines. Plenty also use it as a calming after-work facial mist when their skin feels tired and reactive.

Refillable by design

Because we don’t want sustainability to be in tension with giving back, BYE STYE is built around a refill system. You can keep your original bottle and top it up with a 100ml Eco Refill Pouch or a longer-lasting 200ml Eco Refill Pouch. Prefer to start fresh? The BYE STYE Starter Kit and the BYE STYE Complete Care Set bundle a bottle with a refill pouch from day one.

Every bottle in those kits triggers the same £1 donation — so you can take care of your eyes, reduce single-use plastic, and support the Welsh Ambulance Service Charity Trust in one purchase.

What your £1 actually helps fund

Donations to the Welsh Ambulance Service Charity Trust go beyond the day-to-day NHS budget — they support extras that make a real difference in patient experience and staff wellbeing. Things like:

• Equipment upgrades that improve care during emergency and non-emergency transport
• Wellbeing support for paramedics, call handlers and volunteers working under intense pressure
• Training and education that helps the service keep evolving alongside community need
• Comfort and dignity for patients during long journeys, including those needing routine hospital transport (like my grandparent)

Your £1 by itself is small. £1 multiplied across thousands of bottles, across customers across the UK, becomes something that genuinely shows up in vehicles, in training rooms, and in the lives of the people who answer those 100 calls an hour.

Support local. Support eyes. Support each other.

We’re a small Welsh brand built on a simple belief: that good eye care should feel kind — to your skin, to the planet, and to the community around you. Donating £1 per BYE STYE bottle is one way we live that belief out loud.

If you’d like to be part of it, here’s how to help:

1. Browse our full essentials range and pick what suits your routine.
2. Choose a single 100ml bottle of BYE STYE, a 2-bottle bundle, or a 3-bottle bundle — every bottle adds £1 to the pot.
3. Independent optometry practice? Have a look at our 12-bottle wholesale box, or get in touch about stocking BYE STYE in clinic.

From all of us at The BYE Co. — and from a very grateful grandson of someone who’s been carefully looked after by Welsh Ambulance crews more times than we can count — thank you. Every bottle counts. Every pound counts. And every customer who chooses to support local helps us keep this promise alive.

Support local. Spray gently. Give back generously.